Viral Video: Abercrombie & Fitch Backlash

The backlash continues from revelations that Abercrombie & Fitch will not make XL and XXL clothes for women and CEO  Mike Jeffries statement in an interview with Salon in 2006: "Candidly, we go after the cool kids, A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely." He affirmed that statement just last week in an interview with Business Insider when he said he “doesn't want larger people shopping in his store, he wants thin and beautiful people."

Now Los Angeles-based filmmaker Greg Karber has created this video to change the brand to "To make Abercrombie & Fitch the world’s number one brand of homeless apparel." While this viral video has garnered its fair share of complaints as well. In the video Karber criticizes Jeffries appearance and some say making fun of Jeffries is just as bad as Jeffries decision to exclude big girls.

Well- just Wednesday Jeffries responded to the backlash.

"While I believe this 7 year old, resurrected quote has been taken out of context, I sincerely regret that my choice of words was interpreted in a manner that has caused offense," 

"A&F is an aspirational brand that, like most specialty apparel brands, targets its marketing at a particular segment of customers. However, we care about the broader communities in which we operate and are strongly committed to diversity and inclusion."

"We hire good people who share these values," the statement continues. "We are completely opposed to any discrimination, bullying, derogatory characterizations or other anti-social behavior based on race, gender, body type or other individual characteristics."

What do you think? Do you like Karber's plan to change the brand? Do you think Karber is bullying Jeffries? Do you think Jeffries was right to say he only targets the 'cool kids'? Do you think he was wrong? Do you accept his response and think he didn't mean what he said? Oh... so many questions! Give me some answers. Weigh in.